I was fortunate to be involved in an inspiring social awareness campaign focused on encouraging responsible behavior towards cigarette buds. The project aimed to spread the message that these small but harmful items should not be discarded anywhere but in designated trash bins.
As part of the campaign, I contributed to the creation of many visuals, but here you can see a captivating series of four social media posts, each telling a unique story. Through storytelling, we depicted how a seemingly insignificant cigarette bud, irresponsibly thrown out, transforms into a relatable character.

Company: Not Perfect Vilnius
Client: JTI